2024 98" QN90D Neo QLED 4K HDR Smart TV
NQ4 AI Gen2 Processor
Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.
Supersize Picture Enhancer
Our most intelligent 4K AI processor optimises your content for the big screen
Our most intelligent 4K AI processor boosts sharpness, deepens blacks and upscales your content for immersive picture quality on your big screen.
Quantum Matrix Technology
Mini LEDs create an incredibly sharp picture
Samsungs Neo QLED range uses Quantum Mini LEDs – lights that are 1/40th the size of conventional LEDs and approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted brightness levels, and intense detail and contrast in every aspect of the picture.
Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.
Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
4K AI Upscaling
Watch in glorious 4K, even if it wasn't filmed that way[1]
From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.
Ultra Viewing Angle with Anti-Reflection Screen
Minimise distracting glare
No need to close the curtains for the mid-day match. Samsung's technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.
Neo Quantum HDR+
Spectacular detail and exceptional contrast
From gloomy shadows to sun-scorched scenes – see the previously hidden detail in every scene, exactly as youre meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast.
Real Depth Enhancer Pro
Adjusts the depth - just as you would see in real life
Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.
Auto HDR Remastering
Transform SDR content into HDR-like picture quality
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.
Motion Xcelerator 120Hz[2]
Experience ultra-smooth TV gaming with up to 4K 120Hz motion[2]
Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.
Gaming Hub
Where gaming comes together. No console required[3]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[3] With no downloads, storage limits or console required, just turn on your TV and play.
AI Auto Game Mode
Game settings automatically adjusted by AI
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.
Game Bar
Optimise your gaming experience
The advanced Game Bar[4] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.
FreeSync Premium Pro[5]
HDR Gaming without screen tearing and stuttering
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals[5]. Watch your games come to life in spectacular colour and vivid detail.
Dolby Atmos®
Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakers
Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.
Object Tracking Sound+
8 dedicated speakers follow the action on-screen
An immersive TV surround sound experience that puts you in the heart of the action. 8 speakers built-in to the four sides of the TV make the sound follow the action on screen. Hear a car zoom along the screen, the crowd cheer all around you, or the dialogue come from where the character is standing.
AI Sound
Sound optimised for your room and content
Using AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.
Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.
Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience
Ultra Slim Soundbar
Impossibly slim and packed with powerful sound
Essential B&C-Series Soundbar
Hear more than just TV sound
NeoSlim Design
A gorgeous TV, anywhere youre watching
From the middle of the sofa to the armchair in the corner, this TV has been delicately crafted to look beautiful from any angle.
SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[6]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.
Multi View
See it all at once, on the big screen
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen[7]. Handy if you want to keep an eye on the football score whilst watching a movie.
Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.
Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[8]. It even protects all the Home IoT devices connected to your TV[9]. It's your privacy, secured.
SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[10].
AI Energy Mode
Monitor and reduce your energy consumption[11].
Save energy[11] with AI Energy Mode and SmartThings[12]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[13] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
Relumino mode
Entertainment made accessible
Relumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.
Samsung
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